Known as the ‘winter playground for the rich and famous’, Verbier has been given the seal of approval from royalty and celebrity clientele year after year. But what makes this small mountain village so popular, and why has it drummed up so much success?
I’m a Celebrity… get me to Verbier!
A high-quality retreat and an unquestionable asset to the Alps, Verbier has a glamorous yet understated style. If you’re looking to join the likes of Ronan Keating and Jude Law in some of Verbier’s most exquisite chalet apartments, fantastic apres ski, activities and thrilling terrain, Verbier is the place to be. Having been described as the ‘Chelsea on-piste’ we’ve researched some of the famous faces of the world who love the resort the most…
Prince Andrew and Fergie
At the beginning of 2015, Sarah Ferguson and Prince Andrew purchased a deluxe ski chalet in Verbier, almost 20 years after their divorce. The seven-bedroom property reportedly cost around £13 million and was bought as a “family investment” to leave to Beatrice and Eugenie as regulars in the opulent town. Having lived together since 1996 and remaining close friends, Fergie has decided to up and move to the home they share together in Verbier, looking to become a permanent resident!
As a huge fan of the mountainous sanctuary, Sir Richard Branson decided to purchase a stunning chalet in Verbier, complete with 9 bedrooms, an interior pool, indoor and outdoor jacuzzis, experienced staff and Michelin-star trained chefs.
Here’s a quote from the man himself.. “From the moment I saw it I knew this beautiful chalet in the Swiss Alps was destined to become my favourite mountain hideaway. I chose Verbier because it’s an amazing year round destination and offers world-class skiing, fabulous après-ski and everything you could wish for in a summer escape! Paragliding, rock climbing, mountain biking… you name it!”
‘The Lodge’ is available to rent for around £112,000 per night.
One of the most famous families in the world, the first-class former footballer, his talented designer wife and their four children are often found holidaying in the Swiss Alps, with Verbier being a particular favourite. Mrs Beckham is another A-lister added to the long catalogue of celebrities who are attracted to the charming resort.
Celebrity chef Jamie Oliver has been known to (occasionally) take a break from the kitchen to get involved in the most prestigious outdoor activities. As a fan of Verbier, this Winter home is where Jamie revels in stunning, snowy surroundings and challenges himself to a ride on the slopes, maybe one day he’ll open a ‘Jamie’s Italian’ in the quaint town?
The 25-year-old pop singer from Bromley is known to love a break on the slopes as a frequent skier. Recently enjoying a trip away with boyfriend Oliver Cheshire and some friends, this year, Pixie decided to let loose and strip down to a white bikini and socialise at an apres-ski bar. She really seemed to revel in the party spirit, which is the overall consensus in Verbier – ski hard and party hard! Apparently, the shots were to film an upcoming music video..
We know him as the lead singer of U2, but when taking a break from the stage, Bono has been frequently spotted in his trademark sunglasses living it up in the Swiss Alps, particularly Verbier where he loves skiing and eating out in deluxe restaurants. You never know, you might bump into the renowned rocker the next time you’re lunching in some of the finest restaurants!
Heading towards the off-pistes on a habitual basis, the Boyzone singer and his wife are often seen indulging in public displays of affection while enjoying the picturesque town. In fact, his goal is to reportedly heliski his next few trips in Verbier. Celebrating his engagement to wife Storm, the couple celebrated with a lavish, romantic break to Verbier surrounded by dramatic backdrops and utterly breathtaking views.
Always keen to showcase his skiing skills in pap-snaps, the Prince of England often takes a break from his royal duties to partake in luxury ski breaks in Verbier. Occasionally joined by his cousins Beatrice and Eugenie, Harry is keen on hitting the pistes in Verbier in particular. Harry has been known to indulge in a bite to eat at Le Carrefour restaurant! The British Royals are clearly a group of holidaymakers that seek their thrills on-piste, so the next time you visit Verbier, keep an eye out for the handsome prince!
Planning your next trip to Verbier?
Who you’ll meet at the bar: Prince Harry’s mate Guy Pelly opened Public Verbier, a new institution in the Alps for young Londoners, last year, so as well as the stars listed above, you can expect to see regulars like Jude Law, Leonardo DiCaprio and Justin Timberlake!
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We have been renting, managing and selling properties in Verbier since 1999, distinguishing ourselves in a competitive market, we assign our professional integrity and straightforward communication to provide clients with the best and most cost-effective chalet rentals and sales. In addition to this, we offer property management and much more. To find out more, please contact us about our Switzerland ski accommodation.